The macro environment of film industry in Sri Lanka

                       Executive Summary 

The macro environment of film industry in Sri Lanka.

The macro environment consists of larger societal forces that affect the entire micron virement. The six forces making up the company's macro environment include political, economic, social, technological, environment and Legal. In this report, express these forces. Shape opportunities and pose threats to the film industry in Sri Lanka. And we suppose  some recommendations to those threats. The present state of Sri Lankan cinema does not offer much hope.

The Political environment consists of laws, agencies and groups, That influence or limit marketing actions. The political environment has under some three changes that affect marketing worldwide. Increasing legislations regulating film industry, strong govemment agency enforcement, and great emphasis on ethics and socially responsible actions.

The economic environment of film industry characterized by economic depression how to effect to the film industry lacks of finance to make films. Today's squeezed people are seeking greater satisfaction just the right combination of good quality of the film and happiness at a fair price of ticket. Another factor is the distribution of income also is shifting.

The Social environment is made up of institutions and forces that affect a society's values, perceptions, preferences and behaviours. The environment shows trends towards behaviour of Sri Lankan and their different cultural aspects. The demographic and economic factors are also a part of social environment that affect the local film industry. Demographic is the study of the characteristics of human populations. Today demographic environment shows an increasing population.

Recommendations of Technological Environment of Sri Lankan Film industry

1. Provide better education about how to use technology in a film. So local film industry can get better output. This can be start from universities.
2. Sri Lankan government should provide loans to import these technical equipment's. Because of these equipment's are very expensively, as result films makers can make profits over thought their films.
3. Hiring equipment's from other countries in agreements. Because they might be increase their rental fee for hiring very often. When we hiring under these for their production sometimes they use expensive equipment's but it's not fulfil their expectations. As a solution of new technology for low cost and can get good quality
4. Get experience of working with experts. Given scholarships to working with Hollywood and Bollywood film making teams. And they can share their knowledge with who work in local film industry.